The LEICA M MONOCHROM is now available in silver chrome

In response to numerous requests from customers, Leica Camera AG now presents a version of the Leica M Monochrom in a second colour variation. Previously available only as a discreet black model, the camera will now be offered with a silver chrome body. Lovers of the camera’s elegant and discreet look will not be disappointed by this new and especially unobtrusive camera, because the silver chrome version of the Leica M Monochrom maintains the same discreet appearance of its black counterpart and also lacks the Leica red dot logo. Only an engraved script on the accessory shoe reveals the product name.

 

With the market launch of the Leica M Monochrom around two years ago, Leica set a groundbreaking milestone in the field of black-and-white digital photography. Featuring a special sensor, it is the world’s first full-frame digital system camera conceived exclusively to offer photographers an opportunity to authentically explore black-and-white photography and create digital images of exceptional quality. As the sensor of the Leica M Monochrom does not ‘see’ colours, every single pixel records true luminance values. This results in authentic black-and-white images that are significantly sharper than those from a camera with a colour sensor.

 

The M Monochrom is therefore the ideal tool for photographers who appreciate black-and-white photography as an expressive medium. In genres from reportage photography and available-light shooting to discreet, artistically aesthetic compositions, the camera adapts flexibly to every need and delivers convincingly exceptional imaging results in every situation.

 

As is the case with all other Leica rangefinder cameras, the M Monochrom also stands for an extremely personal style of photography, deliberate composition and intuitive and discreet handling. Its manual focusing, based on the combined viewfinder and rangefinder concept, and aperture priority exposure mode are an aid to photographers rather than placing unwelcome limitations on their creative freedom. In combination with the monitor display on the back of the camera, the simple menu navigation needs only a few control elements to enable rapid access to the entire range of camera functions. The enormous potential performance of the current M-Lens portfolio, with focal lengths from 16 to 135 mm, is also fully accessible. In line with Leica’s renowned commitment to extreme system compatibility, almost all lenses of the Leica M range built since 1954 can still be used on the M Monochrom.

 

All functions of the Leica M Monochrom are constructed with extreme robustness and a long working life in mind. For photographers, this all adds up to absolute reliability over decades of use. The experienced hands of technicians at the Leica factory are responsible for the assembly and calibration of M Monochrom cameras and the precise testing of all mechanical and electrical components. Leica Customer Care has decades of experience in repairs and maintenance and thus creates a solid foundation for enduring value.

 

The silver chrome Leica M Monochrom will be available in limited numbers from the end of May from authorised Leica dealers.

О компании Leica Camera

Leica Camera AG – производитель фотокамер и оптики для спорта и отдыха премиум-класса, осуществляющий свою деятельность в международном масштабе. Непререкаемый авторитет бренда Leica основывается на давних традициях внедрения передового опыта в изготовление оптики. И сегодня, обогатив высочайший уровень мастерства инновационными технологиями, Leica продолжает выпускать продукты, обеспечивающие наилучшее качество изображения в сфере визуализации и восприятия в любых ситуациях. Штаб-квартира Leica Camera AG расположена в городе Зольмс, земля Гессен, Германия. Кроме того, компания имеет производственные площади в Португалии, в городе Вила-Нова-де-Фамаликао. Компания осуществляет свою международную деятельность через филиалы, находящиеся в Англии, Франции, Японии, Сингапуре, Швейцарии, Южной Корее, Италии, Австралии и США. В последние годы главной движущей силой позитивного развития компании стали новые и инновационные продукты. 

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